Jeffrey Grau writing through eMarketer comments on the economics behind the growth of the onine travel market in India. Refers to the same report that I blogged about previously on Online travel India posed to grow to 2 billion by 2008. The original study is done by PhoCusWright.
What is more interesting is the subsequent details on sources used by online buyers in India to find retail ecommerce sites. With Search Engines coming at a firm 56%. See the full chart on the link below, courtsey of eMarketer.
http://www.emarketer.com/images/chart_gifs/076001-077000/076265.gif
This chart suggests that search engines are continuing to play an important role as the gateway for online services in India. But even beyond the obvious market role, Search engines are going to play an important role in bridging the reputational misgivings that consumer may have about online commerce, especially in a country like India with a fragmented offline market, like in travel. Search Engine’s can offer the users a certain sense of security that those websites that are offering their wares online and are “good enough” (sic!) to appear high on the organic side, would be of at least a certain reputable quality.
September 12, 2006 at 8:35 am |
Cool yaar, didnt know either that you blogged, think you might need some help with your site. I have linked you to my blog.
September 12, 2006 at 2:27 pm |
I definitely need some help with the site, but I want to first get as much content out there as I want, I can worry about look and feel a little later, or as I get more time … when are you going to update your story ?
November 8, 2009 at 6:01 pm |
If you are planning a trip make sure you use http://www.1000travelsites.com to find the best prices for flights and hotels. They search pretty much every travel provider on the web in a matter of seconds! Then they list the prices from all of the travel providers on one page so you definitely get the lowest price every time. I’ve tried other sites like this before, but this one aways has the most listings and the best prices. It’s like the google of travel searches.
November 8, 2009 at 6:02 pm |
If you are planning a trip make sure you use http://www.1000travelsites.com to find the best prices for flights and hotels. They search pretty much every travel provider on the web in a matter of seconds! Then they list the prices from all of the travel providers on one page so you definitely get the lowest price every time. I’ve tried other sites like this before, but this one aways has the most listings and the best prices. It’s like the google of travel searches.