It was reported by Exchange4media that the Indian Ministry of Tourism would spend $3 million on online marketing and web marketing. This is a pretty small amount. When compared to the amount that some of the online only travel websites are planning to spend only in the next year, this amounts looks considerably smaller. I wrote about the online tourism industry in India only yesterday.
I am conjecturing but I imagine this includes hefty fees usually associated with agencies. Lintas being one of the more established advertising agencies, the actual amount spent of the $3 million on actual branding or customer acquisition would be even smaller.Interesting to see what channels they employ and whether the media buying would target the domestic or the international traveler. If its the latter the $3 million would probably run out faster than Lintas can imagine !
